Product Owner (Enterprise Communications) Objective

To drive the successful delivery and continuous improvement of enterprise communication capabilities—spanning unified communications, collaboration tools, and digital employee engagement platforms—by acting as the voice of the customer (business) and aligning the roadmap with enterprise priorities. The Product Owner is accountable for owning the enterprise communications strategy, defining and prioritizing features, and ensuring solutions deliver measurable value and meet evolving user needs. This role requires a strategic mindset, strong business acumen, and the ability to collaborate effectively across business units, technology teams, and external partners.

Product Owner (Enterprise Communications) Responsibilities

Work with stakeholders to define and maintain a holistic enterprise communications strategy aligned with business goals and customer experience objectives. Investigate business objectives, workflows, and processes to identify opportunities for improvement.

Support executive thought leadership and lead the development and execution of a unified, omnichannel communications strategy that enhances engagement, ensures compliance, and delivers consistent, personalized and positive experiences to policyholders, members, and agents.

Champion an omnichannel communication delivery across all digital and traditional channels in partnership with key stakeholders. Conduct market and industry research to support product and process standardization.

Product Owner (Enterprise Communications) Qualifications

Required

Bachelor’s degree in communications, business, information systems or related field required.

Minimum five years’ experience or equivalent experience as a Product Owner or in related roles such as corporate communications, content strategy, and/or customer experience required.

Experience working with cross-functional teams and influencing without direct authority.

Experience developing and leading a communications strategy.

Strong understanding of omnichannel communication platforms and customer engagement strategies.

Excellent computer skills, along with proven knowledge of programs, such as Microsoft 365.

Experience in project methodology, project management, business analysis, testing, or project governance required.

Willingness to pursue continuing job- related training and education required, including self-development assessments.

Preferred

Agile/Scrum certification (e.g., CSPO or PSPO) preferred.

Note: This is a Hybrid position working both remotely from personal residence (in Michigan), and working in the Farm Bureau Home Office located in Lansing, Michigan. Farm Bureau offers a full benefit package including medical, dental, vision, and 401K.

PM19